AGENCY EXCELLENCE AWARDS 2025: OFFICIAL TERMS & CONDITIONS

The Agency Excellence Awards 2025 (the “Contest”) is an awards program for sales-supported agencies in the following countries (each country, a “Participating Territory”) only:

1.1 China, Hong Kong, South Korea and Taiwan

1.2 Australia and New Zealand (“Australasia Region”);

The Contest is governed by these terms and conditions (“Rules”). In order to enter the Contest, you (“You” or “Entrant”) must agree to these Rules. Therefore, please read these Rules prior to entry to ensure You understand and agree.

2.1 If You are entering as part of an agency or entity, or otherwise on behalf of an agency or entity, You agree: (i) that these Rules are binding on such agency/entity; (ii) that You are one of the following: either an employee, director, office holder, worker or authorised agent of such agency/entity; (iii) that in entering into these Rules on behalf of such agency/entity that You are acting within the scope of Your authority and have been validly empowered by the agency/entity to enter the Contest, accept these Rules and otherwise represent the agency/entity in connection herewith under the laws and regulations of the national law applicable to You; (iv) that such agency/entity has full knowledge of Your actions and has consented thereto, including the potential receipt of a prize and attendance at an award event; (v) that Your actions do not violate such agency’s/entity’s policies or procedures.  Where You are entering on behalf of an agency/entity, You have no right to claim any prize or a portion thereof; the Entrant in such a case is the agency/entity.

2.2 All references to ‘You’ or ‘Entrant’ in these Rules include either a reference to You acting on Your own behalf or the agency/entity on whose behalf You are acting and that is entering the Contest, as the case may be.

2.3 You agree that submission of an entry in the Contest constitutes agreement to these Rules. You may not submit an entry to the Contest, and are not eligible to receive the awards described in these Rules, unless You agree to these Rules. These Rules form a binding legal agreement between You and Google with respect to the Contest.

3.1 To be eligible to enter the Contest: (i) You must be a legal resident of and physically located in, or in the case of a agency/entity, have Your head office or principal place of business located in, a Participating Territory; (ii) You must be above the age of majority in the Participating Territory in which You reside at the time of entry; (iii) You must be a sales-supported agency with a valid Ads Manager Account ID (MCC) performing business  in  the country in which Entrant is located when entering the Contest; and (iv) You must remain a sales-supported agency with a valid Ads Manager Account ID (MCC)  until at least 31 December 2025.

3.2. The Entrant must abide by any and all contractual obligations it owes to Google outside of these Rules during the Contest (including without limitation the Google Ads Terms & Conditions and the Google Marketing Platform Advertising Products - Service Specific Terms). Contest is void where prohibited by law.

3.3 Directors, officers, employees, interns, contractors, and official office-holders of Google, its subsidiaries, affiliates, partner companies used for judging purposes, and their respective advertising and promotion agencies, representatives, and agents (“Contest Persons”), and members of the Contest Persons’ immediate families (parents, siblings, children, spouses, and life partners of each, regardless of where they live) and members of their households (whether related or not) are not eligible to participate in this Contest. Google reserves the right to verify eligibility and to adjudicate on any dispute at Google’s sole discretion at any time.

3.4 The sole determinant of the time for purposes of this Contest will be the official time-keeping device(s) used by Google.

The promoter of the Contest is: for all Participating Territories - Google LLC, whose principal place of business is at 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States.

The Contest opens for entry at 12 noon Pacific Time (“PT”) or 7 pm Greenwich Mean Time (“GMT”) on 23 July 2025 and closes at 5 pm PT or 12 am GMT on 15 September for Australia & New Zealand.

6.1 NO PURCHASE NECESSARY TO ENTER OR WIN.  To enter, You must fill out an electronic entry form at agencyexcellenceawards.withgoogle.com (“Entry Form”). Only one Entry Form per sales-supported agency with a valid Ads Manager Account ID (MCC), per Award, per region.

6.2 Where a sales-supported agency is active in more than one Region, the sales-supported agency may not submit entry forms for the same Award in more than one Region. The identity of a sales-supported agency will be determined by reference to the Google Ads Manager Account number (MCC) listed on their Entry Form and matched to their profile.

6.3 All Entries must be made during the Entry Period. Any Entries made after this time will be void.

6.4 By submitting an Entry you acknowledge and agree that:

• Entries are voluntary and made without restriction; and
• Entry will not place Google under any obligation outside of these Rules.

6.5 Entrants must adhere to all instructions specified in these Official Rules and in all communications from Google about the Contest. Failure to comply with these Rules and any instructions from Google may disqualify the Entry to the Contest.

6.6 As described in the Entry Form, agencies will be required to submit a customer Case Study (“Case Study”):

• The period of eligibility of ‘Case Studies’ put forth is August 15, 2024 - August 15, 2025. Case studies outside those dates should not be submitted, and will not be considered for evaluation.

7.1. As between Google and you, you retain ownership of all intellectual property rights (including moral rights) in and to any content submitted by you as part of your Entry into the Contest. By submitting an Entry into the Contest, you grant Google, its subsidiaries, agents and partner companies, an irrevocable, sub licensable, worldwide, royalty-free, and non-exclusive licence for the duration of any intellectual property rights in the Entry to use, copy, reproduce, adapt, modify, publish, distribute, publicly perform, create a derivative work from, and publicly display your Entry into the Contest for any purpose connected with the Contest, such as, but not limited to: (1) for the purposes of allowing Google and the judges to evaluate your Entry for purposes of the Contest and identifying winners to the public, and (2) for the purposes of advertising and promotion, and press and media communications; and all legal rights and necessary for Google to use the Entry as permitted by these Official Rules.

7.2. Each Entrant agrees not to include, as part of an Entry, anything that infringes any third-party proprietary rights, intellectual property rights, industrial property rights, personal or moral rights or any other rights, including without limitation, copyright (other than as owed by Entrant), trademarks, names or third party logos (other than those owned or licensed to the Entrant) patent, trade secret, privacy, publicity or confidentiality obligations. The Entry must be suitable for publication (i.e. may not be obscene or indecent). The Entry must not contain obscene or pornographic material; the Entry cannot be sexually explicit or suggest, profane or unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group. The Entry cannot promote alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing) and it should not feature any activities that may appear unsafe or dangerous, or any particular political agenda or message. The Entry cannot be offensive, endorse any form or hate or hate group; cannot defame, misrepresent or contain disparaging remarks about Google or its products, or other people, products or companies. The Entry cannot communicate messages or images inconsistent with the positive images and/or goodwill with which Google wishes to associate, may not invade privacy or other rights of any person, firm or entity. The Entry may not in any other way violate any applicable laws or regulations. The Entry cannot contain any personal identification, such as license plate numbers, personal names, e-mail addresses or street addresses. Entries containing any such aforementioned prohibited content and/or otherwise deemed by Google, in its sole discretion, to be inappropriate will be disqualified. Google makes the final determination as to what Entries are eligible to take part in the Contest.

7.3. By entering the Contest, Entrant grants to Google a worldwide, irrevocable, sub-licencable, and non-exclusive licence to use Entrant’s name, business name, brand features and website address for advertising and promotional purposes (including, without limitation, the promotion of the Contest) for the full period of protection of any applicable intellectual property laws.

7.4. Entrants agree to participate in any media or promotional activity regarding the Contest if they are a winner and, in that event, will grant to Google and its agencies a worldwide, irrevocable, sub-licensable, and non-exclusive licence to use Entrant’s name, image and likeness for advertising and promotional purposes, without additional compensation, unless prohibited by law.

8.1 Awards will be offered in different Regions in some or all of the following award categories (each an “Award”). There will be one “Winner” (as defined in section 8) per region in each category. Details of which awards will be offered in which Regions are set out in the table below:

8.2 You can enter any number of the above Awards available in Your Region by choosing the correct option(s) on Your Entry Form (one entry per Award type). However, You must first ensure You are eligible to enter the Award by checking the qualifying criteria below.  The following information also includes the judging criteria for each Award.

8.3 The Award categories for 2025 are:

• AI Excellence
• App Growth
• Creative Coverage/Brand Awareness
• International Growth
• Lead Generation
• Measurement Solutions
• Media Unification
• Online Sales
• Search Transformation

8.3.1 App Growth Award 2025

• You must submit no more than the following number of characters in each of the following areas to describe why You should win the applicable Award: (i) 450 words or less characters - a summary description of how Your agency has been using Google Ads solutions to help Your clients increase their mobile app downloads, grow their return on ad spend, and scale their businesses, (ii) 450 words or less - a summary description of a client success story You are most proud of , (iii) Please list the Ads Manager Account ID (MCC) associated with your campaign entry

8.3.2 Creative Coverage / Brand Awareness Award 2025

• You must submit no more than the following number of characters in each of the following areas to describe why You should win the applicable Award: (i) 450 words or less characters - a summary description of how Your agency strategically uses Creative Coverage / Brand Awareness campaign to reach target audiences in the moments that matter for Your clients, (ii) 450 words or less - a summary description of a client success story You are most proud of, (iii) Please list the Ads Manager Account ID (MCC) associated with your campaign entry

8.3.3 International Growth Award 2025

• As part of the Entry Form, You must submit no more than the following number of characters in each of the following areas to describe why You should win the applicable Award: (i) 450 words or less - a summary description of how You use Google’s advertising solutions to deliver growth and sustainability for Your clients, (ii) 450 words or less - a summary description of a client success story You are most proud of, (iii) Please list the Ads Manager Account ID (MCC) associated with your campaign entry

8.3.4 Lead Generation Award 2025

• You must submit no more than the following number of characters in each of the following areas to describe why You should win the applicable Award: (i) 450 words or less- a summary of how Your agency has leveraged Google Ads solutions to help customers find high-quality leads and generate new business opportunities at scale (ii) 450 words or less - a summary description of a client success story You are most proud of,  (iii) Please list the Ads Manager Account ID (MCC) associated with your campaign entry

8.3.5 Measurement Solutions Award 2025

• You must submit no more than the following number of characters in each of the following areas to describe why You should win the applicable Award: (i) 450 words or less- a summary description of how Your agency implemented durable, privacy-first solutions to build a solid foundation of first-party data and measurement for Your client, (ii) 450 words or less - a summary description of a client success story You are most proud of,  (iii) Please list the Ads Manager Account ID (MCC) associated with your campaign entry

8.3.6 Media Unification Award 2025

• You must submit no more than the following number of characters in each of the following areas to describe why You should win the applicable Award: (i) 450 words or less - a summary description of how Your agency has leveraged Google’s advertising solutions to deliver world-class video campaigns that drive awareness and inspire consumer action, (ii) 450 words or less - a summary description of a client success story You are most proud of,  (iii) Please list the Ads Manager Account ID (MCC) associated with your campaign entry

8.3.7 Online Sales Award 2025

• You must submit no more than the following number of characters in each of the following areas to describe why You should win the applicable Award: (i) 450 words or less- a summary description of how Your agency leveraged Google Ads solutions to drive online sales and help Your clients reach the customers that matter most, (ii) 450 words or less - a summary description of a client success story You are most proud of, (iii) Please list the Ads Manager Account ID (MCC) associated with your campaign entry

8.3.8 Search Transformation Award 2025

• You must submit no more than the following number of characters in each of the following areas to describe why You should win the applicable Award: (i) 450 words or less - a summary description of how Your agency leveraged Google’s advertising solutions to show up where customers are searching, (ii) 450 words or less - a summary description of a client success story You are most proud of, (iii) Please list the Ads Manager Account ID (MCC) associated with your campaign entry

8.3.9 The AI Excellence Award 2025

• You must submit no more than the following number of characters in each of the following areas to describe why You should win the applicable Award: (i) Please list the Ads Manager Account ID (MCC) associated with your campaign entry and provide a concise and impactful Campaign Headline. (ii) In 450 WORDS OR LESS: Write about a campaign in which you pushed the boundaries of what's possible with AI in digital marketing - using multiple AI-powered Ads solutions to deliver demonstrable results and impact. Include the following:
  • Business Challenge: Clearly define the campaign objectives and how they informed the strategic approach.
  • Strategic AI Integration: Describe the extensive and integrated use of multiple of Google's AI-powered tools across the entire campaign lifecycle, demonstrating how these tools drove measurable results.
  • Transformational Impact: Quantify the campaign's KPIs and results, emphasizing the impact on the client's global business, the agency's leadership position, and the broader advertising industry.

8.4 For all Awards, the Entrant that is judged to have performed the best overall in all of the above areas in respect of its relevant Region will win a 2025 Award for that Region, although Google may not Award in a particular Region if no Entrant in that Region is of a sufficiently high standard. For further details of the judging procedures see Section 9 (Judging) below. In the event of insufficient applications within a specific category, Google reserves the right to consider applications submitted to other categories as potential candidates for recognition and award within the insufficiently subscribed category.

The judging of the Contest is defined per category, as broken out below. Evaluation for the Agency Excellence Awards will be based on entering companies’ performance metrics as defined by Google’s analytics experts. Each Entry, along with Entrants’ performance metrics, will be judged by an independent third-party (Accenture) and a panel of Google’s analytics experts (“Judges”).  On or about [September 15, 2025], each Entry will be evaluated by the Judges based on the criteria, defined per Award as set out below in Section 9.2 (Judging Criteria). The highest-scoring Entrants, capped at 90 Entrants, in each Region will be announced as “Finalists”. Google will award the Winner of each Award from the pool of Finalists. Winning is subject to confirmation that Finalists have complied with these Official Rules. If no Finalists comply with the Official Rules, Google will select an alternative Winner from existing Entrants.

9.1 Judging process for categories; ‘App Growth,’ ‘Creative Coverage/Brand Awareness’, ‘Lead Generation’, ‘Measurement Solutions’ and ‘Online Sales’; 

9.1.1 Judging will be carried out by Google. Google will evaluate all eligible entries according to the following criteria: (i) quality of Google campaigns; (ii) optimization of Google products (iii) utilisation of Google’s AI and (iv) performance of Google campaigns, in each case as measured in Google’s sole discretion and informed by the applicable Ads Manager account (MCC) ID. The highest-scoring Entrants, capped at 90 Entrants, in each Region will be announced as “Finalists”.

All Entrants are also required to answer the case study questions. This case study will be used in evaluation to determine the”Finalists” & “Winners”, and serves as content to promote the “Finalists” and “Winners” (as defined below). Failure to provide written ‘case study’ will result in ineligibility to being awarded as a “Finalist” and “Winner” (as defined below). Google will establish a benchmark by reviewing each Entrant’s MCC account to establish their performance numbers and success metrics. Google will supplement this information with reviews of the written ‘Case Study’  to decide on and provide a”Finalist” & “Winner” (based on highest score) of each Award in respect of each Region where that Award is offered (“Winners”).

9.2 Judging process for category; ‘International Growth’ 

9.2.1 The judging will be carried out by Google. Google will evaluate all eligible entries according to the following criteria: (i) quality of Google campaigns; and (ii) performance of Google campaigns, in each case as measured in Google’s sole discretion and informed by the applicable Entry Form. In all Regions, the above criteria will be measured based on performance for the 90-day period ending on 23 July 2025.

Google (for the ‘International Growth’ category) will coordinate with an independent third-party (Accenture) who will review and judge the Entrants on the following criteria (the “Judging Criteria”): (i) Strategy and tactics to drive customer marketing objectives , (ii) Use of Google Ads to drive customer marketing objectives, (iii) Use of AI to drive campaign performance, (iv) Measurement and results of a campaign. The Google Judging Panel will decide on and provide a winner (based on highest score) of each Award in respect of each Region where that Award is offered (“Winners”).

9.3 Judging process for categories; ‘Media Unification,’ ‘Search Transformation’

9.3.1  Media Unification: All “Entrants” are required to write a ‘Case Study’ and answer application questions as a part of entry for this category. The ‘Case Study’ and application questions will be used as a part of the determination of “Finalists” and “Winners” (as defined below). Failure to provide written  ‘Case Study’ or failure to answer application questions will result in ineligibility to a “Finalist” being awarded “Winner” (as defined below). For the ‘Media Unification’ category, Google will coordinate with an independent third-party (Accenture) and a judging panel (“Google Judging Panel'') who will review Media Unification entries and judge the Entrants referred to it on the following criteria (the “Judging Criteria”) : (i) Best practices empowering brands to engage with their viewers via Connected TV campaigns, (ii) Best practices leveraging AI or ML applications to drive success for Your customers, (iii) Best practices pushing the boundaries of innovation with Your creative campaigns. The Google Judging Panel will decide on and provide a winner (based on highest score) of each Award in respect of each Region where that Award is offered (“Winners”).

9.3.2 Search Transformation: All “Entrants” are required to write a ‘Case Study’ and answer application questions as a part of entry for this category. The ‘Case Study’ and application questions will be used as a part of the determination of “Finalists” and “Winners” (as defined below). Failure to provide written ‘Case Study’ or failure to answer application questions will result in ineligibility to a “Finalist” being awarded “Winner” (as defined below). For the ‘Search Transformation’ category, Google will coordinate with an independent third-party (Accenture) and a judging panel (“Google Judging Panel”) who will review Search Transformation entries and judge the Entrants referred to it on the following criteria  (the “Judging Criteria”) : (i) Best practices supporting multiple customer implementations and driven advanced use cases with solutions such as SA360, Value Based Bidding, and Performance Max, (ii) Best practices leveraging AI or ML applications to drive success for Your customers, (iii) Overall approach to advancing Your clients’ digital maturity with GMP + Ads search solutions. The Google Judging Panel will decide on and provide a winner (based on highest score) of each Award in respect of each Region where that Award is offered (“Winners”).

9.4 The Finalists Announcement: Finalists will be announced here: agencyexcellenceawards.withgoogle.com between September & October 2025 (subject to change). Finalists will also be notified by email and invited to share their Finalist status publicly, on their website and in the press. Google will provide guidance on how to do this, which Entrants must follow. If there are no Finalists for an Award in a particular Region (because no Entrant was of a sufficiently high standard to qualify as a Finalist), or if Google and/or the Google Judging Panel does not consider that any of the Finalists’ entries are of a sufficiently high standard, that Award will not be awarded in that Region.

The Winner of each Award in each case will be presented with a trophy and invited to promote its Award-winning status, for the relevant Region in which it has won, in all sales and marketing collateral. The Finalists of each Award in each case will be presented with a trophy and invited to promote their Finalist status, for the relevant Region in which they have won, in all sales and marketing collateral.  In each case this is subject to (i) Google’s brand usage guidelines which will be provided to them, and (ii) the exact usage being approved first by Google in writing. Winners will be permitted to issue a press release notifying the public of their receipt of the Award after receiving Google’s written consent to the exact wording and presentation. In order to be featured in any 2025 marketing collateral, You must remain a sales-supported agency with a valid Ads Manager Account ID (MCC) until at least December 31, 2025.

Google reserves the right to disqualify any Entrant from the Contest if, in Google’s sole discretion, the Entrant has failed to comply with these Rules, the Entrant has attempted to undermine the legitimate operation of the Contest by cheating, deception, or other unfair playing practices, the Entrant annoys, abuses, threatens or harasses any other Entrants, Google or any of the judges, or the Entrant’s conduct is contrary to the spirit or intention of the Contest.

12.1 Entrants agree - and further warrant they will only allow employees of their agency, or delegates identified on the agency’s behalf to attend any Agency Excellence Award event or related activation - included but not limited to, Awards summits, panels, and other events run by Google in relation to the Agency Excellence Awards -  provided such delegate also agrees - that personal data including but not limited to name, mailing address, phone number, and email address (“Personal Data”)  may be collected, processed, stored and otherwise used for the purposes of conducting and administering the Contest. This data may also be used by Google to verify an Entrant’s identity, postal address and telephone number in the event an Entrant qualifies for any applicable Award as well as to deliver the applicable Award(s). All personal information that is collected from the Entrant is subject to Google’s Privacy Policy, located at https://www.google.com/policies/privacy/.

12.2 You represent and warrant, in respect of any Personal Data which You collect from Your customer advertisers and which is used as part of the Contest (whether in submissions or within case studies), that such Personal Data has been collected in compliance with any and all privacy, data security, and data protection laws, directives, regulations, and rules in any jurisdiction applicable to You or Your customer advertisers, and that such customer advertisers have given their consent to allow Google to use their Personal Data in case studies of the Contest and to contact Your customer advertisers directly for interviews, case study use permission and to invite them to participate in events. When seeking consent You must retain records of consent given by Your customer advertiser; and provide Your customer advertiser with clear instructions for revocation of consent. If You fail to comply with this requirement, we may suspend or terminate Your participation in the Contest.

By accepting an Award, the Entrant agrees to Google and its agencies use of their name and/or likeness (and declares that its delegates attending or participating in any activation or event related to or derived from the Agency Excellence Awards  also agree to such use of their names and/or likenesses and will sign a release if required by Google to do so), business name, and website for advertising and promotional purposes without additional compensation. As a condition of entry, Entrant grants Google, its subsidiaries, agents and partner companies, a worldwide, royalty-free, and non-exclusive license to use, reproduce, adapt, modify, publish, distribute, publicly perform, create a derivative work from, and publicly display all competition entries and any accompanying material (including but not limited to Entrant’s name, logo, related images and other brand features) for the maximum period permitted by law (in all forms in which these can be expressed, including but not limited to paper and electronic form): (1) for the purposes of allowing the Google and the judges to evaluate the entry for purposes of the Contest, and (2) as a demonstration of the Winners’ experiences to be displayed online. The Entrant grants Google permission to utilise Entrant's shared online data and experiences in Google's marketing materials.

To the maximum extent permitted by law, each Entrant indemnifies and agrees to defend, hold harmless and keep indemnified Google and Accenture PLC  and their respective affiliates, directors, officers and employees at all times from and against any and all losses, liabilities, damages, costs, fees (including reasonable attorneys fees) and expenses relating to any allegation, claim, action, suit or proceedings arising out of or related to: (a) any breach of warranty set out in these Rules; (b) any misrepresentation made by the Entrant in connection with the Contest; (c) claims brought by persons or entities other than the parties to these Rules arising from or related to the Entrant’s involvement with the Contest; (d) acceptance, possession, misuse or use of any prize or participation in any Contest-related activity or participation in this Contest; (e) any error in the collection, processing, or retention of entry information; or (f) any typographical or other error in the printing, offering or announcement of any prize or Winners.

Any false information provided within the context of the Contest by any Entrant concerning identity, mailing address, telephone number, email address, ownership of right or non-compliance with these Rules or the like may result in the immediate elimination of the Entrant from the Contest, in addition to any other applicable remedy.

To the maximum extent permitted by law, Google is not responsible for any malfunction of the Google Ads or Google Marketing Platform tools or functions or any late, lost, damaged, misdirected, incomplete, illegible, undeliverable, or destroyed entries due to system errors, failed, incomplete or garbled computer or other telecommunication transmission malfunctions, hardware or software failures of any kind, lost or unavailable network connections, typographical or system/human errors and failures, technical malfunction(s) of any telephone network or lines, cable connections, satellite transmissions, servers or providers, or computer equipment, traffic congestion on the Internet or at the Google Ads site, or any combination thereof, including other telecommunication, cable, digital or satellite malfunctions which may limit an Entrant’s ability to participate.

If for any reason the Contest (or a part of it) is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorised intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Contest, Google reserves the right at its sole discretion, to cancel, terminate, modify or suspend the Contest. Google further reserves the right to disqualify any Entrant who tampers with the submission process or any other part of the Contest. Any attempt by an Entrant to deliberately damage any relevant website, or undermine the legitimate operation of the Contest may be a violation of criminal and civil laws and should such an attempt be made, Google reserves the right to seek damages from any such Entrant to the fullest extent of the applicable law. Google reserves the right to disqualify any Entrant that it determines has violated the terms and conditions of its contract with Google as a member of the Google Partner Program.

Under no circumstances shall the submission of an Entry Form, the winning of an Award or anything in these Rules be construed as an offer or contract of employment with Google. You acknowledge that You have participated in this Contest voluntarily and not in confidence or in trust. You acknowledge that no confidential, fiduciary, agency or other relationship or implied-in-fact contract now exists between You and Google or the Contest Entities and that no such relationship is established.

19.1 Limited Liabilities. To the extent permitted by applicable law and subject to Section 19.2 (Unlimited Liabilities): (a) a party will not have any liability arising out of or relating to the Contest for any lost profits, revenues, goodwill, or savings; or indirect, consequential, special, incidental, or punitive damages; and (b) each party's total aggregate liability in connection with the Contest is limited to USD100. The obligations under Section 14 (Indemnification) are not covered by this cap.

19.2 Unlimited Liabilities. These Rules not exclude or limit either party’s liability for: (a) death, personal injury, or tangible personal property damage resulting from its negligence or the negligence of its employees, contractors, or agents; (b) fraud or fraudulent misrepresentation; (c) its obligations under Section 14 (Indemnification); (d) its infringement of the other party’s intellectual property rights; or (f) matters for which Liability cannot be excluded or limited under applicable law.

To the fullest extent permitted by law, these Rules and the Contest will be governed by and construed under the laws of the state of California without reference to its conflict of law principles. In the event of any conflicts between foreign law, rules, and regulations, and California law, rules, and regulations, California law, rules and regulations will prevail and govern. Google and all Entrants under this Section 18.3 agree to submit to the exclusive and personal jurisdiction of the courts located in Santa Clara County, California.

In the event of any discrepancy or inconsistency between the terms of these English Rules and any related materials (including, but not limited to: the website, non-English translations of these Rules, point of sale, television, print or online advertising, any instructions or interpretations of these Rules given by an employee or other representative of Google) then the terms of these English Rules shall prevail, govern and control to the fullest extent permitted by law.

For any questions relating to this Contest, including for details of prizewinners, please send an email to the Agency Excellence Awards team (marketingawards@withgoogle.com) – Google will endeavour to respond to all queries within five (5) business days.