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Recognising excellence in digital advertising

The Agency Excellence Awards celebrate industry leaders pushing boundaries, breaking through and driving exceptional results for their clients across nine categories. Will your company make the cut?

About

2024

The 2024 Agency Excellence Awards recognise companies around the world for excellence with Google’s advertising solutions. This is your opportunity to be recognised for your success and driving results for your clients – and gain valuable industry recognition.

Why enter

As an Agency Excellence Awards winner, you’ll enjoy a range of benefits, including:

  • Recognition awards

    Winners and finalists will be recognised and receive a trophy that celebrates the strong partnerships between them and their clients.

  • Case study feature

    Google will create written case studies that highlight each of the winners and the exceptional work they have delivered for their clients.

  • Ongoing spotlight

    Winners may also be considered for additional Google Ads marketing opportunities throughout 2024.

Important dates

Award categories

All of the Agency Excellence Awards categories were created with your clients’ marketing objectives and your workplace at the fore.

App Growth

How have you been using Google’s advertising solutions to help your clients increase their mobile app downloads, grow their return on ad spend and scale their businesses?

Creative Coverage

How have you used video assets and campaigns to reach target audiences in the moments that matter?

International Growth

How did you use Google’s advertising solutions to deliver growth and sustainability for your clients?

Lead Generation

How has your company used Google’s advertising solutions to help customers find high-quality leads and generate new business opportunities at scale?

Measurement Solutions

How are you proving upper, mid- or lower funnel media effectiveness; or/and implementing privacy-first solutions to maximise volume and quality of actionable data?

Media Unification

How have you used Google’s advertising solutions to deliver world-class video campaigns that drive awareness and inspire consumer action?

Online Sales

How has your company used Google’s advertising solutions to drive online sales and help your clients reach the customers that matter most – when it matters most?

Search Transformation

How have you used Google’s advertising solutions to show up where customers are searching?

Workplace Excellence

How does your agency drive significant business and client outcomes via best-in-class culture, innovation, and leadership?

Award categories

All of the Agency Excellence Awards categories were created with your clients’ marketing objectives and your workplace at the fore.

App Growth

How have you been using Google’s advertising solutions to help your clients increase their mobile app downloads, grow their return on ad spend and scale their businesses?

Creative Coverage

How have you used video assets and campaigns to reach target audiences in the moments that matter?

International Growth

How did you use Google’s advertising solutions to deliver growth and sustainability for your clients?

Lead Generation

How has your company used Google’s advertising solutions to help customers find high-quality leads and generate new business opportunities at scale?

Measurement Solutions

How are you proving upper, mid- or lower funnel media effectiveness; or/and implementing privacy-first solutions to maximise volume and quality of actionable data?

Media Unification

How have you used Google’s advertising solutions to deliver world-class video campaigns that drive awareness and inspire consumer action?

Online Sales

How has your company used Google’s advertising solutions to drive online sales and help your clients reach the customers that matter most – when it matters most?

Search Transformation

How have you used Google’s advertising solutions to show up where customers are searching?

Workplace Excellence

How does your agency drive significant business and client outcomes via best-in-class culture, innovation, and leadership?

Judging

Evaluation for the Agency Excellence Awards will be based on entering companies’ performance metrics for product best practices as defined by Google’s analytics experts as well as case study submissions. Please note – the Workplace Excellence category will be reviewed in partnership with Accenture, an independent third party.

FAQ

What is the application period for the 2024 Agency Excellence Awards?

4 June to 12 July 2024.

What are the categories?

The Agency Excellence Awards categories are Measurement Solutions, Media Unification, and Search Transformation, as well as Creative Coverage (formerly Brand Awareness), Lead Generation, Online Sales, App Growth, International Growth, and Workplace Excellence.

How many awards can my company apply for?

Each agency can apply for all nine awards. You can only enter the awards contest in which your MCC ID is valid in, even if your company is active in more markets/locations. Read the terms and conditions for more details.

What are the prerequisites for applying for an award?

To apply for an award, you must be a sales-supported agency with a valid MCC ID. See the terms and conditions for more details.

Who do I contact if my company has questions?

Please reach out to our support team [agencyexcellenceawards@withgoogle.com] and list [“Agency Excellence Awards”] in the subject line of your message. A member of our team will be in touch soon to answer any questions.